Back to the Washington State Cougars Newsfeed

The Apple Cup, like life, was full of “if”

Related Topics: Apple Cup, Jake Dickert

Many years ago, there was a commercial that some insurance company aired, the tag line of which stuck with me for some reason. It went, “(Blankety blank) insurance, for the “if” in life.” I honestly don’t remember the company, but for some reason, my dumb brain remembers that line. It popped back into my head Saturday evening while I was watching the final minutes of what was destined to be another bummer of an ending to a Cougar football game and season.

If you are among the young Cougar fans who visit the website, most of your Apple Cup experience and memories comprise of, “no matter how good or bad we are, and no matter how good Washington is, Washington beats our brains in.